Online Lead Generation 2 of 3: How to Use Google Analytics to Measure Website Goals

Online Lead Generation 2 of 3: How to Use Google Analytics to Measure Website Goals

Analytics is like that cool guy that everyone knows about, but no one has had the guts to go up, extend their hand, and actually meet and hang out with the dude. In fact, in my experience working with traditional marketers, many run for the hills when it comes time to talk about anything that has to do with quantifiable measurement of marketing results.

Online Lead Generation Part 1 of 3: Defining Key Online Behaviors and KPI's

Online Lead Generation Part 1 of 3: Defining Key Online Behaviors and KPI's

If you’re serious about growing your business, you have a website. If you’re really serious about the growth of your business, you’re collecting analytics on your website. If you’re really, really, REALLY serious about growing your business, you’re analyzing those metrics, and using them to make decisions on future business decisions; hell, you’ve probably hired someone to do it for you. But what metrics are the ones that truly matter?