Online Lead Generation 2 of 3: How to Use Google Analytics to Measure Website Goals

Online Lead Generation 2 of 3: How to Use Google Analytics to Measure Website Goals

Analytics is like that cool guy that everyone knows about, but no one has had the guts to go up, extend their hand, and actually meet and hang out with the dude. In fact, in my experience working with traditional marketers, many run for the hills when it comes time to talk about anything that has to do with quantifiable measurement of marketing results.