How To Leverage A Marketing Agency

Digital marketing is essential to the success of any business.

In the digital age we live in, your online marketing efforts are what help your business stand out and will have an incredible impact on your success. Whether your company has an established marketing department or you are still working to formulate a marketing strategy that works for you… The benefits of leveraging an experienced marketing agency are endless. It takes an army to improve and continue to maintain your marketing. The beautiful thing about digital marketing, is that if done correctly, it is guaranteed to produce a return on your investment that you can be proud of. However, doing it right isn’t always easy or cost effective for businesses.

The Problem

We can’t begin to tell you how many times we have heard business owners say, “I’ve tried digital marketing in the past, and it didn’t work for me”. That’s because if you are running a business, you don’t have the additional time to invest in properly managing your marketing. You could spend hours, weeks or months doing your homework and learning all of the tips and tricks to successfully showcase your business. For a month or two, it works phenomenally well... And then in another week, the algorithms change, and you are left having to start over from square one. Keeping up with the trends and changes is a full-time job. It can be damaging to your brand reputation to put forth a half cocked effort. Even with an established in-house marketing team, keeping up with the latest best practices can be a daunting task.

A Few Of The Facts

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  • According to Forbes, when a business successfully utilizes social media, they tend to outsell their competition. Yet recent surveys show that only 52% of small businesses are posting to social media daily.

  • Organic search results consume a majority of the online traffic today making Search Engine Optimization (SEO) a key component in a healthy marketing strategy. With proper SEO management, you are able to build credibility, impact your customers buyer cycle and increase traffic and engagement. Still there are 46% of small businesses that do not even have a website.

  • It’s no secret that the benefits to a user-centered approach when designing your website and marketing assets is immeasurable. In fact, the companies with highly effective UX strategy have increased their revenue by 37% and the top 10 UX leaders in America outperform with close to triple the returns.

  • Search Engine Marketing (SEM) is one of the fastest producing and most effective ways to reach a targeted audience. According to Search Engine People, 75% of users never click past the first page of search results. By putting your business on the top of Google, you increase your reach to new revenue.

For The Business Owner

For the businesses just starting to take their marketing efforts to the next level, we understand your current dilemma... It’s a tremendous amount of work owning a business. From a start up, even into the first several years of development, you are constantly working around the clock. Digital marketing is essential to the success of your business, but it can be easy to let things slide among all of the moving pieces of day to day work. Having a strong online presence and a highly optimized website is crucial for growing your company. You can increase your profits by having a strong online presence, through visibility and customer awareness alone. Having a premiere website is only a piece of the puzzle since Google is reported to change their search algorithm between 500-600 times each year. There’s a running joke around the office; the best place to hide a dead body is the second page of the search results. What use is an amazing website if no one can find it!

A qualified team of marketing professionals is needed to produce the best results. It takes a team of marketers, each specializing in different areas, to stay ahead of the curve. Again, marketing is designed to produce a high return on investment… but that is only the case if it is done correctly. Both generating brand awareness as well as driving new leads can be accomplished when your marketing strategy is working for you. However managing these different areas without expert experience, and the proper best practices can lead to a real life marketing horror story.

For The Corporation

For the larger companies that already have an established marketing team, chances are you are running them into the ground just to keep up with daily marketing duties. According to Marketing Land, there are 6 ideal roles you’ll want to have filled on your marketing team to produce the best results. Considering that the average annual pay for each of these employees is over $81,000 a year and there is often more than one employee in each role needed… You can quickly be spending over $648,000 to build an in-house entry-level marketing team. Not to mention benefits, health insurance, and paid vacations. Now this is not to say an in house marketing department isn’t a necessary expense, but what happens when you expand, and need to double or triple your team? It can add up quickly. What we see most often, is large businesses understaff their marketing departments and place unrealistic expectation on their in-house team.

The Solution

Business both large and small, either with a full in-house marketing team or just “Sharon” from accounting trying to keep your marketing endeavors afloat, can benefit from working with a marketing agency. The right agency can act as an extension of your team. When you are able to partner with a team of branding wizards, content kings and queens, and data enthusiasts, you are given a competitive edge without breaking the bank. With 40% of companies sharing that their top marketing challenge is proving a return on investment from their marketing activities, the need is greater than ever to outsource work to a designated team who’s sole focus is to DELIVER YOU RESULTS!

Having an entire herd of talented marketing professionals behind you will promote company growth and ensure you accomplish your marketing goals. By making use of an outsourced marketing team, you can bring an unbiased set of eyes to your company. You will also be able to add value, support, and expertise like never before without expensing high paid experts annually. Being able to provide your in-house team with skilled specialists in their respective areas that they can leverage, will not only drive better results, but will also give your team the support they deserve. As my good friend, Nate Meadows would say, “your marketing should always be working harder than you are”.


Danielle Petty is Digital Radar’s head of client relations & a marketing guru. She is your main point of contact and is here to jumpstart your endeavors. With years of immersive experience across multiple digital advertising platforms, she has all the answers you seek.