News: Digital Radar & Desert Class Marketing Merge



This combining of forces sets to strengthen Digital Radar's core capabilities in Search Engine Marketing.

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May 15, 2018

Dayton, Ohio - Digital Radar announced today that the company has entered into an agreement to merge with Desert Class Marketing - a Search Engine Marketing (SEM) niche firm in Phoenix, Arizona. This merger will bring the Desert Class Marketing team into the Digital Radar family. The new addition to Digital Radar will remain in the Arizona location to serve a broader set of clients. 

This combining of forces is a phenomenal win for our clients. In a noisy and very competitive world, we're focused on acquiring the right talent to bring an even stronger set of skills and expertise to Digital Radar. - Nate Meadows, Co-Founder, Digital Radar.

The Arizona based, former, Desert Class Marketing team of former Google employees specializing in Search Engine Marketing will remain in Arizona. Beginning this week the team will start integrating with the Digital Radar leadership. 

Joining the Digital Radar leadership team will be Danielle Petty and Steve Neigut. Danielle Petty was a Co-Founder of Desert Class Marketing, an SEM heavy marketing agency. Danielle's several years of experience at Google and managing client relations and sales make well positioned to lead Digital Radar's client management efforts. Steven Neigut, a prior Co-Founder of Desert Class Marketing, will also be joining the Digital Radar leadership team. Steve has played an invaluable role during his tenure at Google and at Desert Class Marketing. Steve's depth of experience as an SEM subject matter expert has allowed serving many obscure businesses and industries with tailored strategies built off of an ROI foundation. Steve will now lead the Search Engine Marketing component of Digital Radar. 

We couldn’t be more excited to join the Digital Radar family! This merge with Digital Radar and our niche expertise will allow us to offer a broader range of digital marketing services that will exceed our clients' expectations. - Danielle Petty

Digital Radar is a marketing agency that uses quantifiable analyses to strategically accomplish our clients' goals. Born in Ohio, with employees and clients across the United States in all industries. Refusing to conform to safe and traditional marketing strategies and tactics, Digital Radar is quickly becoming a go-to digital marketing agency.