Waypoint | Blog
Your number one source for deep digital marketing expertise and Insights. Waypoint is a blog for to help anyone better understand their marketing's path - or find a new one. Our focus is on bringing you the latest digital marketing tips, strategies and best practices.
We couldn’t be more excited to join the Digital Radar family! This merge with Digital Radar and our niche expertise, will allow us to offer a broader range of digital marketing services that will exceed our clients expectations
Content is not about you or your brand – it’s about the audience. The best and most ideal content marketing strategy delivers value to that audience first and the brand second.
If you don't deeply and factually know what matters most to your audience... stop everything you're doing and read this.
The strategy marketers are employing to influence consumers’ buying decisions is changing... Explore the emerging trend of Discrete Social Media Marketing.
Marketing and experimentation go together like peas and carrots. Experimental marketing (think a/b testing, multivariate, etc...) has been around for well over a decade, but it's still a baffling concept to an alarming number of marketers.
What keywords do you need for your paid search campaign? Figuring out your budget and performance targets can be accomplished without doing it uninformed.
Facebook algorithm changes are not the only thing you need to be worrying about right now...
There's no doubt social media marketing has become more interesting, empowering and insightful. The ability for businesses, brands and everyday people to share their message, instantly (and for free) with their audience is mind-blowingly amazing.
There is a perception that influencers exist in a hierarchy, whereby the larger the celebrity status or social following the more a brand should pay attention.
Analytics is like that cool guy that everyone knows about, but no one has had the guts to go up, extend their hand, and actually meet and hang out with the dude. In fact, in my experience working with traditional marketers, many run for the hills when it comes time to talk about anything that has to do with quantifiable measurement of marketing results.
If you’re serious about growing your business, you have a website. If you’re really serious about the growth of your business, you’re collecting analytics on your website. If you’re really, really, REALLY serious about growing your business, you’re analyzing those metrics, and using them to make decisions on future business decisions; hell, you’ve probably hired someone to do it for you. But what metrics are the ones that truly matter?
"Remember, there's a lot that goes into the reach, and effectiveness of your campaign - and budget isn't always the problem or solution. So how much of your marketing dollars should go to social as a whole, and your campaign?"
Key moments throughout a consumers day-to-day activities are redefining purchase intents. These micro-moments mean business development efforts as marketers need to evolve! Consumers want immediate results that are frictionless.