WHEN IS THE LAST TIME YOUR MARKETING MOVED YOU?
Our focus is centered around thinking broader in ways that strategically push our clients outside of their comfort zone to deliver real, meaningful and quantifiable results. We’ve built a hybrid team of rebellious and hungry marketers that have touched small businesses and the Fortune 100. Our creative, engaging approach helps us serve our clients in a collaborative and open relationship.
We know connecting and engaging with your ideal audience is challenging and dynamic in the noisy digital world we live in today. We will help you navigate the complex digital marketing landscape and set your sights on a new marketing trajectory.
Our digital marketing capabilities:
Don't just create a brand, create a meaningful experience. Your brand has many layers and touch-points both online and offline. Digital Brand Strategy represents the channels and assets used to communicate your brand’s positioning (or purpose) as part of the multichannel brand communication or engagement ecosystem.
Radar's approach allows us to bring brands to life - make the boring sexy; in ways that are consistent, meaningful and engaging
Brand identity is the collection of all brand elements that portray the right image and voice of itself to your audience. We will help you discover your "why" and "reason to believe", your brand personality (if your brand was a person, what kind of personality would they have?), your unique positioning (how do you differentiate yourself from the competition?) and your brand voice (if your brand was a person, how would it communicate?)
Build your brand, guidelines and bring them to life with Digital Radar.
UX - User Experience, Digital Design & Strategy
Building your digital presence is more than throwing together a website and calling it a day. Understanding, the needs of your audience, how to drive the right traffic to specific pages while ensuring your content is presented in an audience-centric way is at the core of our user experience strategy. We’ll partner with you and construct the right journey and story for your audience. We’ll work to establish clear and quantifiable goals.
All-in-all building an online experience that reinforces your brand positioning and values is core to ensuring your audience is engaged with your content. Also, experiencing meaningful interactions, through maintaining a consistent design… we don’t just create websites - we tell stories.
SEO - Search Engine Optimization
Do you know what keywords and strategies your competitors are using to drive traffic?
Search engine optimization is how your business earns top rank for searches on Google. It's one of the most important, pre-eminent tactics marketers use to grow their online footprint, get more people to their website, and incrementally grow their business. In fact, 61% of marketers say that increasing organic presence is a top priority.
More than 81% of consumers conduct online research before making a purchase. If you’re not optimizing your content to be found in online search, you’re really missing out. Getting in front of your customers before they’re customers builds brand equity, trust, loyalty, and ultimately a more profitable, sustainable customer base.
What conversations are your competitors having with potential customers that you’re not?
CRO - Conversion Rate Optimization
Conversion rate optimization is the practice of using science, psychology, and experimental marketing to create new experiences designed to convert more website visitors into leads and customers. Conversion rate optimization is the single most powerful strategy businesses can (but generally don’t) use to drive incremental growth in revenue, lead generation, and customer base. Why don’t more people do it? They don’t know how to. That’s why we’re here…
Content is the present and future of marketing... and your customers want a story not just products.
The foundation to any content marketing is taking an inventory of your content. That inventory leads to the next step of auditing that content to determine the types of assets available - video vs images. Another output of a content audit is the category of content, does it contain and efficacy message or is it related to one product type versus another. This organization is fundamental to successful strategic implementation. "If you build it they will come,"is not a euphemism that applies to content marketing.
Getting content to the right person, at the right place and right time is critical. We will help you distribute and promote your content beyond your website through social media, paid search and many other channels. At this stage your editorial calendar becomes a central piece of the strategy to map the dissemination of your content.
Social media marketing was meant to reach, connect and influence an audience. If you're not using Social Media, your competition says, "Thank you." Social media should be an integrated part of your overall business and digital marketing strategy. Conversations are happening on social all day everyday - you're either a part of it or not.
Digital Radar has significant experience working in the #SocialMedia world. We focus on helping our clients make sense of and how to use social conversations, both listening to them and participating in them, to further their marketing strategy. We believe social media must be integrated into everything a brand does. We strategically and authentically exploit every possible angle to engage, build and convert your audience.
Search Engine Marketing & PPC
Driving the right traffic and being visible on search engine results pages is an integral part of your website's success. If a user cannot find your products or services online, they'll find another site to get what they need. Measurement is a necessity for every program, and ongoing reporting and analysis allow for further refinement and optimization. In addition, it's critical to monitor website visitor activity as a direct result of each program in order to provide actionable insights to ensure each investment works hard to deliver on the defined goals.
Discovery - Strategic & Prescriptive Marketing Consulting
Without data, your brand stories are based on a gut feeling. When you don't have stories, data means zilch... As digital marketing leaders, with a deep history in diverse marketing industries, we know how to connect brands with the right people. Oh. and we have the technology and creative brainpower to make every interaction mean something - quantifiably.
Programmable, scalable, intelligent marketing. That's what makes Marketing Automation one of the smartest investments you can make as a marketing leader. Execute multi-touch, drip campaigns driven by logic-based business rules that harness the power of audience segmentation to ensure your message is tailored to the audience it's designed to touch.
All of that, plus, the ability to integrate your marketing automation platform with your CRM to build out a truly robust, kick-ass sales enablement program. You'll know your sales team is only talking to the most qualified leads, which means your business' growth accelerates in a truly scalable fashion. Assuming you've got the sales team to handle all of these shiny new leads you're working with...
In Ecommerce the only constant is change. Last week's innovation or best practice is this week's old news. Currently, the industry is adjusting to increased smartphone usage, higher bandwidth, innovative payment solutions and social marketing. Oh, and the group with the best strategy and flawless execution is typically victorious. If you want to continuously win, let us show you what we got.
Leverage our expertise in multi-channel marketing to build a digital mix that generates new traffic and supports a strong customer lifetime value.
Driving traffic to your online store is one thing, but converting that traffic to make a purchase is an entirely different ball game. A key approach to successful conversion involves a methodical approach that includes A/B testing, mutlivariate testing coupled with deep analytics prowess.
Increasing conversion involves numerous other elements:
- User generated content
- Pricing strategy
- Promotion strategy and analysis
- Sorting and filters
- Product detail page best practices
Web Analytics & Insights
An astonishing number of companies and marketers today either aren't using their marketing data to make decisions, are using the wrong marketing data to make decisions, or are not tying data from different channels together to create a cohesive narrative. When is the last time you saw an email marketing report that had lead generation or conversion data also included? Seriously, we want to know.
Data fuels future growth, and your company need the right tools and expertise to unlock narratives that will more effectively connect with your audience, resulting in more profitable engagements, enhanced brand equity, and increased customer loyalty.
Digital Radar has over 30 years of experience using digital analytics to derive insights to drive growth.