ecommerce fuels your growth
More than 67% people love to make purchase through their mobile rather than laptop...
In Ecommerce the only constant is change. Last week's innovation or best practice is this week's old news. Currently, the industry is adjusting to increased smartphone usage, higher bandwidth, innovative payment solutions and social marketing. Oh, and the group with the best strategy and flawless execution is typically victorious. If you want to continuously win, let us show you what we got.
Online sales continue strong growth...
U.S. E-commerce Sales
Online sales continue strong growth, increasing 15.9% in 2016.
Ecommerce is the fastest growing business: because it helps customers to save their time & efforts. Amazon comprised 65.9% of the $53.1 billion growth in U.S. online retail last year (2016), and 27.4% of the $127.6 billion increase in the total retail market.
Today, only 4% of people report not having shopped online... Your audience is out there... are you reaching, engaging and converting them?
Get eyeballs on your store
Leverage our expertise in multi-channel marketing to build a digital mix that generates new traffic and supports a strong customer lifetime value
Driving traffic to your online store is one thing, but converting that traffic to make a purchase is an entirely different ball game.
A key approach to successful conversion involves a methodical approach that includes A/B testing, mutlivariate testing coupled with deep analytics prowess.
Increasing conversion involves numerous other elements:
- User generated content
- Pricing strategy
- Promotion strategy and analysis
- Sorting and filters
- Product detail page best practices
How you promote and arrange products on your online store dramatically effects sales. Some discounts and strategies can make a big difference in getting you big bucks.
- Do you have a top picks or featured products section?
- How well do you marketing your sale and close-out inventory?
- Are you tracking the performance of different types of discounts (% off vs. Dollar amount)?
- Do you know which channels match best with certain promotions?
Collecting customer data allows you to adapt your ecommerce experience to your customer's needs and wants over time. This personalization makes your site even more effective in driving online sales and future growth.