Frequently Asked Questions...

 

Are you a full service agency?

You bet! We are not a traditional "agency" - we're a rebellious one. While we offer a full range of marketing services, our core capabilities and strengths can be found here. We do, however, provide unparalleled service and expertise founded in clear quantifiable marketing results.


Where are you located?

#Everywhere. Our team is 100% remote but we have strong concentrations of marketing thought leaders in Arizona and Ohio. 


why do i need a marketing agency?

The benefit to hiring a marketing agency like Digital Radar is that we have deep experience in creating and employing marketing strategies and tactics. Our global Fortune 100 experience and work with some of the biggest global companies allows us to level the playingfield for all brands. Not to mention you’d have a team of us working together on accelerating your path to successful marketing program. 


What IS SEO, SEM, SMM, & PPC?

Those are all components in online marketing.

  • SEO or search engine optimization include strategies and techniques to help your website obtain higher rankings in search engines like Google. Search engines constantly change how they rank sites… Your ranking, is largely determined by fresh, relevant content on your website (that’s why a #blog is so important).

  • SEM refers to search engine marketing, a detailed advertising strategy to promote web traffic to your site, typically to increase your customer leads and or generate sales.

  • SMM means social media marketing, or the use of social platforms such as Facebook, Twitter, LinkedIn, and many others to spread your message and develop authentic, two-way relationships with your brand fans.

  • PPC or pay-per-click is the primary online advertising medium. PPC ads target active online shoppers and can be finely-matched to your product or service to deliver highly-qualified prospects to you. Search ads are the most common, but Display and Video PPC ads can be very efficient in building traffic and results.