trying to reach ITDM's?

Reaching and influencing IT Decision Makers shouldn't feel like a shot in the dark.
Discover How

It's clear, IT Decision Makers (ITDM) have a huge marketing gap.

IT Decision makers don't fully rely on a brand to give them what they need - 80% of ITDMs say brand content isn't meeting their needs. What's more is that by the time a decision reaches out to you, they've already traveled 60% through the buyers journey. 

97%

Of organizations are willing to evaluate new and or emerging vendors - Incumbent vendors no longer have an edge.

73%

Of North American B2B technology spending is business-led or heavily influenced by business leaders.

 42%

Of business leaders believe that technology is too important for them not to be involved in purchasing decisions.

3.7hrs

IT executives report that they use social media information sources – including topic-based communities, blogs, and discussion groups – more than 3.7 hours per week.

The marketing path to effectively reach ITDMs is indirect.

Content is key, but not from you...
Over eighty percent (80%) of IT Decision Makers say they cannot find high quality, trusted information that isn’t full of marketing buzzwords and or isn’t from an independent unbiased source. 

Taking an indirect path to influence ITDMs means you have to "influence the influencer". Creating touch-points that strategically and authentically meat them where they are is core to any successful marketing campaigns. 

IT Decision Makers are searching for content that: 
  • Informs their buying decision
  • Provides access to research based content 
  • Downloadable, mobile content that they can reference later
  • User-Generated-Content (UGC) from social media or other independent sources related to their challenge/task.
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"CIOs are taking a seat at the table more than ever before. In 2005 barely 38% of CIOs sat on their executive 
committee; today that has risen to over 62%"

Here's what that means for marketers.Your primary target audience now has a more direct line to strategically manage IT related investments. 

There are no shortages of investments to be made either. In fact, most IT executives say the majority of their budgets (70%) will be focused on maintaining the business.

This "maintaining mindset" is in the midst of continued skill shortages, increasing pressure squeeze out more efficiency for less cost, and scale their business.

Want deeper audience insights and a proven strategy to reach your IT audience?

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