Deliver breakthrough marketing.
It's more than a motto.... It's our battle cry.
Without data, we're just another opinion
We are hungry, rebellious marketers obsessed with giving our clients a uniquely transparent experience & quantifying everything... from your baseline to your results to how many tacos we consume daily - it's on our mind all the time.
We were once Fortune 100 marketing leaders, who grew increasingly frustrated by the experiences we had with different agencies "faking digital". It's easy to see when you know what to look for. Being expert digital marketers with a passion for people and an appreciation for integrity, we knew that we could do it better, for much less. We experienced many heartaches with agencies who tried to be something they were not. Which is why we are intently focused on only digital. If you're looking for a PR agency, we know some good ones, but you won't find that here.
Who do we work with?
Lots of people make a big deal about B2B vs. B2C, and while there are some undeniable nuances present in strategy definition, at the end of the day, all of our efforts should be focused around cultivating and maintaining conversations with people. People make decisions. People are emotional. People are rational. People are irrational. If you're doing your marketing right, you're tapping into the psychology of your audience to connect with them on a human level. If you're not, we should definitely talk.
No matter what industry you're in or the size and complexity of your organization our versatile team has successful experiences in many diverse markets, industries, and company sizes.
re·bel·lious mar·ket·er (adjective/noun) : showing an aggressive desire to resist conventional and mundane and or traditional (safe) marketing tactics that produce little value.
"The Digital Radar team is comprised of rebellious marketers."
making b2b sexy... again.
Science + Digital
delivering awesome results rooted in science, based on psychology, and proven with analytical rigor
Simple psychology tells us that everyone consciously or unconsciously follows their emotions. We take on our clients' challenges, humanize their brand and through a series of strategic interventions, uncover hidden opportunities to engage with your audiences on a deeper level.
Analytics. The prodigal child of modern marketing, yet so many people still don't know how to harness the power of measurement to inform future decisions. Lucky for you, we've got a combined 30+ years of analytical digital marketing expertise to draw from.
We ask all our clients the same question: Where do you want your marketing to go? Engage with us and schedule a free consultation so we can put together a customized perspective on how we can make your business' digital marketing #awesome.
Science. Say the word and marketers run for the hills. It means experimenting, being wrong (gasp!!!), measuring results, and doing it all over again to see what we can learn. This is the only approach to marketing that consistently delivers repeatable results. This is how you make your own best practices.
Psychology. Understanding incentive isn't enough. We strive to get to the root cause of that incentive to find other creative ways to use the marketing landscape to tap into it. It's all about getting to know, understand, and eventually predict how your audiences will react to your marketing.
where it happens.
Be where your customers are - even in the bedroom.
our world has been completely transformed by digital marketing.
Today's customers are connected at all times and are empowered more than ever before. A team can build a brand over time, and one tweet can destroy it instantly. That's the reality we live in today... If you're a consumer facing brand, you're likely facing some of these challenges:
- Generating traffic and converting into leads
- Proving ROI of marketing investments
- Building and maintaining web properties
- Building and managing your technology stack
- Content targeting
- Authentically reaching your customers where they are
Dayton, Ohio never looked so good...
Located in Dayton but we're present everywhere - that's the whole premise of being #digital. While other agencies are building offices all over the place, we think we'd rather have less overhead to better serve our clients. Makes sense, right? Instead of overcharging our clients to help pay for our trendy cool pads - we simply focus on creative breakthrough results for the big and little fishes of the business world.