Content Marketing
Content Marketing
Statista says the global digital population is just over 4 billion. With the overwhelming amount of users online at any given moment, content marketing is essential to reaching your audience where they are. Providing users with compelling content is one of the best ways to promote your business while adding value to consumers lives. (I hate everything)
What
What
What Is Content Marketing?
Content Marketing is the process of distributing unique and relevant content that is related to your brand in order to build trust and provide value to your audience. Content Marketing plays a key role in your social media marketing, email marketing, blog posts and more. This is why quality content is such a vital tool for successful marketing and in turn the success of your business. (M blah)
Why
Why
Why Is Content Marketing Important?
Content marketing costs 62% less
than traditional marketing and generates about 3 times as many leads.
Why? Because an effective marketing strategy is impossible without great content. Above all it's about providing value to your audience, because that’s what builds trust, and consumers buy from businesses they trust. (didn't edit)
How
How
How Will Content Marketing Help My Business?
Consumers want to do business with brands they can trust and connect with.
Creating stories through content commands attention; they shape our thought processes much in the same way that real life experiences do. When we are engaged in a story we feel as though we are participants, and that connection drives us to take action. (M didn't change much, mostly just took out unnecessary text)
Content Marketing Services
Editorial Calendars
It's important to keep track of your content each quarter. The editorial calendar keeps you up to date on work that needs to be done, what has been done already, and what type of content needs to be created. (M feel like it needs something at the end. )
Buyer Journey Maps
Your content needs to touch on every stage of your buyer’s journey. From the awareness to purchase phase, you need to have content that satisfies each challenge and opportunity that your persona faces along the way. Having a detailed map will make sure that no customer is left out. (Didnt change)
Content Audits
Lay the foundation for a robust social ecosystem.
Every business is unique, so every social strategy needs to be approached uniquely, too. We'll work to:
- Develop a custom channel strategy
- Identify your audience
- Establish your brand voice and posting cadence
- Create guidelines to ensure consistency
Content Creation
Content creation isn’t easy, businesses need a strategic approach if they want to provide relevant and valuable content to connect with their audience. If you aren't sure how to implement content marketing we will work with you every step of the way to ensure your success. From keyword research, creating blog posts, videos, e-mails, and beyond. (M changed the first half)
Persona Development
Content should never be created simply for the sake of putting out content--each piece needs to be created with a purpose if you want to maximize conversions. By developing specific buyer personas we can better determine which types of content will be most relevant for your audience no matter which stage of the buying cycle they are in. ( M didn't really change)
Grow your audience with content marketing.
More than a majority of businesses are heavily focusing on Search Engine Optimization. In fact, over 60% of marketing teams say improving and investing in SEO is their number one priority. At Digital Radar Marketing, we enable our clients' to focus on their business while we do the heavy lifting. From keyword research to overall strategy and implementation, we obsess over your Search Engine Results Page (SERP) metrics to ensure you can focus on scaling your business.
Need Content Marketing Answers?
Get answers to your toughest content marketing questions and challenges by talking to one of our team members today:
+1-937-701-0187hello@digitalradar.agencyOhioArizona
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Digital Marketing is the most powerful force in business today. Digital Radar believes that great marketing is built off of solid data which authentically connects people and brands in unexpected ways.
